G&M Distributors
Introducing MTN DEW KICKSTART Black Cherry and Limeade
Introducing MTN DEW® KICKSTART TM Black Cherry & Limeade– two new additions to a Mountain Dew Kickstart portfolio that is on pace to become PepsiCo's largest beverage innovation in the last 5 years. To build on this launch year success, we have two great new flavors designed for an incremental Millennial Male consumption occasion and that have generated higher appeal and purchase intent in testing than the 2013 SKUs.
Anchored in an evening "night out" occasion, new MTN DEW KICKSTARTBlack Cherry & Limeade combine the refreshing taste of DEW with 5% Real Fruit Juice, Electrolytes for taste and just enough caffeine to "Kickstart Your Night." When paired with Orange Citrus and Fruit Punch flavors, which are formulated for the Millennial "morning" occasion, the full MTN DEW KICKSTART line-up stands ready to help consumers "Kickstart Your Day…Morning & Night".
Available starting 2014 in 16oz single serve cans.
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