Amp Energy Gold, a new apple-flavored beverage, is hitting store shelves just as Amp Energy athletes are hitting the slopes. Available in the U.S. through January, the product comes in a gold can and was created to encourage the Amp Energy snowboard team as they compete this winter.
The launch is supported with the Amp Energy Gold Instant Win Game, in which fans who submit photos of Amp Energy Gold cans will receive a digital coupon to "scratch-off" via touchscreen for a chance to win snowboarding gear and exclusive gold snowboards.