Amheuser-Busch Brings Premium Draft Beer Experience Home with Draftmark

Beer lovers in St. Louis are about to have a new way to enjoy fresh draft beer in the comfort of their own home.

Anheuser-Busch's latest innovation, a unique new home draft system called Draftmark, will arrive in select St. Louis retail locations this week, before becoming more widely available throughout the greater St. Louis area in February 2012. The Draftmark tap system is an intuitive, high-end device that fits neatly into refrigerator shelves, making a true draft beer experience possible in a few easy steps. Users simply charge the tap system's battery, insert the beer refill's pouring spout, place and rotate the beer refill into the tap system to lock into place, close the system, pour and enjoy. To give beer drinkers a range of styles and flavors, Draftmark beer refills (sold separately) will be available for Budweiser, Shock Top Belgian White and Bass Pale Ale. "Our innovation team is continually experimenting with new beer styles, packaging and concepts, and we're always looking for the next idea that meets an unmet consumer need," said Pat McGauley, vice president of innovation at Anheuser-Busch. "Draftmark is breakthrough in that it offers an affordable premium beer experience by delivering high-quality draft beer via a high-end, reusable tap system that keeps the beer fresh for 30 days." For more information about the new Draftmark system, visit www.draftmark.com.