In March 2012 Pepsi's Amp Energy Drinks will have a new look and taste. According to Pepsi, consumers have a wide range of energy needs – Boost 65%, Active 49%, Focus 41%, Sustain 38%, and Party 31%.
The 2012 relaunch of the Amp family will tout a taste advantage, with reformulated brands. New packaging, graphics, and brand names will highlight the massive relaunch effort attempting to make consumers "Rethink Energy".
For more information go to www.ampenergy.com