By Business Builders on Wednesday, 23 May 2012
Category: Anheuser-Busch

Artists Take Over Beck's Bottle

This summer, Beck's beer continues its long-standing support for today's most original artists, by showcasing their creative work on a series of limited-edition art bottles. Now through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck's. Artists include Grammy-nominated singer/songwriter M.I.A. from London, Aerosyn-Lex from New York, Bert Rodriguez from Los Angeles, Freegums from Miami, Geoff McFetridge from Los Angeles and Willy Chyr from Chicago. "We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can't be ignored," said Chris Curtis, brand manager for Beck's. "These artists are shaping our culture and we are excited to share their creative ideas with Beck's drinkers around the country." For more information on Beck's limited-edition art bottles, including photos of each artist's design and original video content about their work, visit Facebook.com/BecksBeer or YouTube.com/BecksBeer. To view the full release, click here