By Business Builders on Friday, 31 August 2012
Category: Anheuser-Busch

Bud Light Celebrates the Return of Football with Debut of the Bud Light Fantasy Football Legue

Bud Light, the official beer sponsor of the National Football League, is bringing fans a new take on an old classic with the Bud Light Fantasy Football League (FFL), a season-long game that allows fans to "draft" their fantasy roster from nearly a billion specially marked Bud Light bottles. Adult fans, 21 years of age and older, can now register for the Bud Light Fantasy Football League at www.BudLight.com/FFL, where they will select their favorite team and be placed in that team's "league." Each individual FFL participant will be challenged to build weekly teams of five positions – quarterback, running back, wide receiver/tight end, kicker and defense – using codes obtained from specially-marked 12-ounce bottles of Bud Light throughout the season. Each code represents a NFL team's position, and the more bottle codes players collect, the more roster options they will have to choose from. Players will be required to replenish their starting teams weekly through their rosters or by entering new codes. "With the Bud Light Fantasy Football League, we've taken traditional fantasy football and put our own spin on it to make it more accessible to all fans," said Mike Sundet, vice president, Bud Light. "There are nearly limitless team combinations, and every Bud Light bottle represents a new roster option. It's one more way for fans to stay connected to the NFL, and best of all, it offers the chance to take home bragging rights – and prizes – each week of the season." Click here to read the full release.