By Business Builders on Monday, 06 May 2013
Category: Anheuser-Busch

Bud Light Launches 'Music First,' A Summer-Long Celebration of Music Culminating With Concerts in All 50 States on One Day

This summer, Bud Light is making a commitment to bring fans closer to the music they love with the introduction of "Bud Light Music First," a program that will create and celebrate various music firsts. Bud Light Music First will culminate on Thursday, Aug. 1, with "50/50/1," a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day. "Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level," said Rob McCarthy, vice president, Bud Light. "With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer."