Bud Light NFL Packaging for 2012

Bud Light will be taking its activation of the NFL sponsorship to the next level in 2012 and is excited to announce a comprehensive football packaging plan that will canvas the marketplace and engage consumers at every point of purchase.

This year's graphics feature a consistent look and feel and will showcase the Bud Light NFL relationship, leverage individual team deals and push the envelope with cutting edge innovation including: an on-pack Fantasy Football program and tactile elements across all 12 pack/12 oz. can secondary packaging. Consumers will receive players every time they purchase a Bud Light and enter the code on the back. The more Bud Light's you drink the more players you will have on your roster.

In addition to the Kickoff and Fantasy Football packaging programs, Bud Light has partnered with DIRECTV to provide consumers a compelling DIRECTV discount to drive traffic to retail and gain incremental displays. Bud Light Lime will extend the celebration beyond the summer by featuring NFL graphics on a number of primary and secondary package configurations.

Later this year, Bud Light will also provide Super Bowl packaging to commemorate Super Bowl XLVII.

Information from Anheuser-Busch.