Bud Light Platinum Expands with Two Key Packages: 22 oz. & 12 oz. 18-pack Bottles

Bud Light Platinum is off to a tremendous start and continues to exceed expectations. Bud Light Platinum is the No. 1 new product launch in the beer category in 2012 and the fastest growing brand across all measured channels. To continue fueling the brand's momentum and expanding its distribution, we are excited to introduce two (2) new SKU's: a 22 oz. single-serve bottle and 12 oz. 18-pack bottles.

These new packages ensure consumers and retailers have the right package configuration for the right occasion. The 22 oz. bottle is Bud Light Platinum's first single-serve offering, which is important for the brand's continued growth given single-serve packages represent the largest contributors to growth within the beer category. Adding a 12oz. 18-pack bottle package places Platinum in the fastest growing bottle package in the premium plus category and the third-most featured package in the entire premium segment. The 18-pack allows for display and feature opportunities with the entire Bud Light Mega family.

Both packages will help Bud Light Platinum gain incremental displays and shelf space!

Information from Bud Light Platinum's website: www.budlightplatinum.com