Bud Light Platinum Launches New Sleek Cans

Bud Light Platinum had a very successful debut in 2012 and finished the year as the No. 1 new brand, driving more category growth than any other beer brand in the industry. To build on that momentum and continue to reach new consumers and drinking occasions, we are excited to introduce two new packages: 12- and 18-pack, 12-ounce sleek cans. The sleek can is emblazoned with cobalt blue and retains the upscale imagery of the brand's iconic bottle. These new packages will take Bud Light Platinum where glass can't go, while maintaining the "wow" factor that made the glass bottle stand out. With the expanded portfolio of packages, Bud Light Platinum is primed to take back the night! Click here to watch the 15-second teaser spot.