With growing consumer demand for new flavored products that in turn drive growth in the flavored malt beverage category, Michelob ULTRA takes it one step further and introduces a new lighter flavored malt beverage product…the ULTRA 19th hole. A light alcohol beverage infused with natural lemonade and iced tea flavors perfect for the spring and summer selling seasons!
With fewer calories and superior refreshment, ULTRA 19th hole brings a new twist to the classic combination of iced tea and lemonade for a perfect outdoor occasion or just no occasion at all.
Backed by the credibility and sophistication of Michelob ULTRA and it's long term success in the beer category, this new flavored malt beverage product not only brings new consumers into the Brand but also new drinking occasions.