By Business Builders on Wednesday, 15 August 2012
Category: Liquor

New Amsterdam

New Amsterdam has extended their vodka lineup with a flavor addition. Their new campaign is called "The New Flavors Of Smooth". New Amsterdam Red Berry Vodka and New Amsterdam Peach Vodka are the new flavors being launched. With flavored vodkas representing 19% of the total vodka category Red Berry and Peach are a natural fit. New Amsterdam Vodka is five times distilled for smoothness and 70 proof made from quality grains that come from right here in America's Heartland. 

Flavor Profiles: 

Red Berry: Luscious, sweet, rich berry flavor. Well-balanced, intense aromas of fresh strawberry and red raspberry with a hint of sweet brown spice. Silky smooth mouthfeel and an ultra clean finish.

Peach: Vibrant, sweet, succulent peach flavor. Subtle hints of floral and vanilla with a soft, refreshing mouthfeel. Smooth, clean finish.

Information from New Amsterdam's website: http://www.newamsterdamspirits.com/