- Extension to the Fierce line
- Unique color within the Fierce line
- Flavor has been successfully tested in market and received high consumer acceptance marks
GATORADE STRAWBERRY LEMONADE 32 OUNCE
- Athletes are seeking Gatorade RTD flavor variety
- Combination of popular flavors among Gatorade consumers
- Meets consumer expectation for fruit/citrus flavor of Gatorade
- Flavor has been successfully tested in market and received high consumer acceptance marks