At Anheuser-Busch, our alcohol responsibility efforts run year-round and GBRD gives us an opportunity to unite, on a single day, to amplify Budweiser's key responsible drinking message: Make a Plan to Make it Home. This September, we'll encourage adults to Make a Plan to Make it Home every time they go out. Call a friend, arrange for a cab, or designate a driver. Do whatever it takes to get home safely.