The Shock Top family continues to be one of the true success stories in craft beer, up 64.8 percent over the last year. This success has been driven in large part by the success of innovation within the Shock Top Family.
Shock Top Honeycrisp Apple Wheat is the latest success from the Shock Top Family. It has driven the Shock Top seasonal to be the No. 3 selling and No. 1 growing
To further leverage this success, we are pleased to announce Shock Top Honeycrisp Apple Wheat will become a full-time variant, beginning with extended STRs on 8/4/13.