Shock Top End of the World Midnight Wheat Already Building Buzz

Shock Top End of the World Midnight Wheat hit shelves and taps nationwide this week on the heels of a successful launch at the Great American Beer Festival in Denver that included a launch party to unveil a five-acre handcrafted 'Earthwork' created in its likeness, and a media tour that introduced the brew to television audiences in more than 160 markets. Shock Top End of the World Midnight Wheat, which was created by Shock Top brewmasters to provide an indulgent stockpile-worthy beer to consume in celebration of the impending Mayan-predicted end of the world on Dec. 21, 2012, has been met with acclaim from consumers and media alike. Beer writers and craft drinkers have described the flavor profile as unexpected and surprisingly smooth and hailed the creativity of the ingredients – midnight wheat, chocolate malt and chilies – as a nice addition to the craft space. Shock Top End of the World Midnight Wheat is only available for a limited time from now until Dec. 21, 2012, in six- and 12-packs of bottles and also on draught. If the world doesn't end on Dec. 21, 2012, it will be available through the end of the year. It may have just hit shelves a few days ago, but the positive feedback from consumers and media is already steadily rolling in. As buzz continues to build throughout the beer community, it's expected to go fast. Start stockpiling your supply today!