The Stella Artois Chalice Gets Personal

The beautifully crafted Stella Artois Chalice is a symbol of authenticity and value that, when combined with the 9-Step Belgian Pouring Ritual, is the ideal way to experience the No. 1 selling Belgian beer in the world. And what better way to enjoy a Stella Artois than from a customized Chalice! In February and March, Stella Artois is giving consumers the rare and exciting opportunity to obtain a free, personalized Chalice through a unique package promotion. On specially-marked 12-packs of Stella Artois, consumers can secure a promotional code printed inside the carton to enter online at http://www.stellaartois.com/choose-your-chalice-4411/. Adult consumers 21 and over can select the name or message they wish to appear on the Chalice, and within a few weeks it will arrive on their doorstep. Over the next two months, Stella Artois plans to redeem up to 100,000 Chalices for its loyal fans. *Consumers also have the option to mail in for a promotional code. Details are available online. Offer not valid in TX. (Internet access required)