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Track Your Bud Q&A with Rob McCarthy
The Weekly Beer Brief recently caught up with Rob McCarthy, vice president of Budweiser, to get his perspective on the recently launched "Track Your Bud" digital initiative.
WBB: What is the idea behind Track Your Bud?
WBB: What makes Budweiser's quality story different than any other brewer/brand?
Rob McCarthy: Budweiser is one of the most difficult beers to brew. It uses only five ingredients, one of which is the original Budweiser yeast strain from 1876. Budweiser is brewed in 12 U.S. breweries, meaning our consumers are drinking beer that traveled a short distance to reach them. This allows for fresh beer made with the utmost attention to quality. For many beer drinkers in America, Budweiser is a "local" beer based on the proximity of our breweries.
WBB: How can wholesalers help activate this program?
WBB: What's next for Budweiser in digital?
Rob McCarthy: We'll be launching a new Budweiser.com this spring, also with a focus on "fans first" and delivering compelling content and experiences. We also use email with our fans, and we encourage Budweiser fans to sign up for Budweiser's Guide to Great Times at Budweiser.com.
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