Drinking a beer is never just about the brand name on the label. It's a social experience. Who you're with, where you are, and what you're doing all essentially contribute to the taste of that beer. The same can be said of Anheuser-Busch's approach to sports sponsorship. It's never just about being the official malt beverage sponsor or trademark usage…but about the experience. That's why Anheuser-Busch is constantly inventing new and creative ways for its signature beer brands – including Bud Light, Budweiser and Michelob ULTRA – to activate around their sponsorships and ultimately enhance the way sports fans experience their favorite teams, players and sports. This year, for the first time, Anheuser-Busch submitted a nomination to be considered the "Sports Sponsor of the Year" in the annual Sports Business Journal Awards – and the company was named a finalist for the honor! Other finalists in the category include BMA, Coca-Cola, Pepsi, Visa and Sprint. The award nomination focused on why Anheuser-Busch rises above the rest when it comes to its sports marketing. Winners will be announced live at an awards ceremony in New York City on May 22.