Beck's Sapphire is Unveiled

Beck's Sapphire was introduced in style on New Year's Eve as partygoers in New York City, Los Angeles, Chicago and Miami enjoyed black bottle service at venues ranging from the iconic Radio City Music Hall in New York City to the trendy Thompson Hotel in Miami. The smooth, golden pilsner was well-received by young adults at more than thirty parties that embodied style, image and great times. Brewed to 6 percent ABV with German Saphir hops and served up in sleek black glass bottle, Beck's Sapphire will be showcased at venues with premium nightlife nationwide throughout 2013. This week marks the official rollout, but the brand will sustain excitement with a national marketing campaign beginning in February. Check out the CNBC story that details the Beck's Sapphire launch. Stay updated on the new brand by visiting www.facebook.com/becksbeer and at www.beckssapphire.com.