- 12 Brewmasters challenged to create 12 unique Budweiser variants.
- 6 Beers were brewed.
- 3 Beers Chosen for Limited- Edition Sampler Pack.
- 1 earned the BUDWEISER BLACK CROWN–(Los Angeles Batch No. 91406)
It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world's most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager based on the voice of the people: Budweiser Black Crown.
The winning recipe from Budweiser's "Project 12" is now a new brand available for purchase starting Monday, January 21. In suitable fashion for the King of Beers, Budweiser Black Crown will take its place on the national stage less than two weeks later when its first 30-second television advertisement airs during Super Bowl XLVII on Sunday, February 3.
With a blend of two-row caramel malt and four types of domestic hops, Budweiser Black Crown is finished on a bed of Beechwood chips for a smooth, balanced taste. Incorporating the proprietary yeast directly descended from the original Budweiser yeast strain used by Adolphus Busch in 1876, Budweiser Black Crown retains the key characteristics of Budweiser with its clean taste and high drinkability. Featuring more body, color and hop character than the flagship lager, it also has a slightly higher alcohol content at 6% ABV.
The beer will be sold nationwide in 12-ounce glass bottles available in six- and 12-packs and in 22-ounce single bottles. It will be available both on-premise (bars and restaurants) and off-premise (grocery stores,