Starting May 5, Every Budweiser Sold Through July 4 Will Benefit Military Families

Since 2010, Budweiser has raised more than $5 million for the Folds of Honor Foundation and provided more than 1,000 educational scholarships to the families of soldiers killed or disabled in service. In 2013, for every case of Budweiser sold from May 5 to July 4, the brand will make a donation up to $1 million to the Folds of Honor Foundation. To kick off the program, the Anheuser-Busch Foundation is donating an additional $500,000, with a total of $1.5 million possible for Folds of Honor. Each Budweiser (including draught) sold between May 5 and July 4 will trigger a donation, including some new items now hitting store shelves. These new items include Budweiser's limited-edition red, white and blue packaging and a unique bowtie-shaped can (available in a new, not-previously-offered 8 pack) that will be available on May 6. This year's patriotic packaging will start appearing in stores later this month and will be available in 12 oz bottles and a variety of can sizes (12 oz, 16 oz, 24 oz). The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 12-packs, 24-packs and other popular sizes. This is one component in a series of activations Budweiser has in store for its 2013 "red, white and blue summer" initiative. As part of this program, the Budweiser Clydesdales will visit military bases across the United States during a series of barbecues to celebrate the men and women in the U.S. armed forces.