Budweiser Launches New Interactive Racing App Featuring Kevin Harvick

Budweiser is giving consumers a whole new look at what it's like to hit speeds of 190 mph in the No. 29 Budweiser Chevrolet SS with the interactive BUD 360° app. The King of Beers' innovative new app utilizes surround video technology to provide users with a 360-degree look inside Kevin Harvick's NASCAR Sprint Cup Series ride as the driver completes several laps at Charlotte Motor Speedway. While Harvick controls the wheel, the consumer controls the view, allowing them to experience the sensation of speed in never-before-seen angles. The proprietary surround video technology utilized footage from five independent sources that is combined together into one video. Special rigs were designed in conjunction with the Richard Childress Racing team to install the system both inside and outside of the new Gen 6 Chevrolet SS for the shoot. The resulting content is available for free in the Apple App Store for both iPhone and iPad users. The Budweiser Racing 360° videos are also accessible on desktop computers at www.budweiser.com.